01 / TRACK
Choose the questions
Set the buyer prompts, platforms, competitors and entities your team wants to monitor.
AI search visibility, with evidence
Track what AI says.
Understand why.
See where your brand appears across the buyer questions that matter. Inspect the answers, competitors, sources and associations behind the result—then decide what your team should work on next.
Self-serve software · Track, diagnose, act, then track again
Track selected prompts across
ChatGPTGoogle GeminiPerplexityGoogle AI ModeGoogle AI Overviews
Beyond a visibility score
See the diagnosis,
not just the number.
A visibility change tells you something happened. Lumina helps you investigate which prompts, answers, competitors, citations and brand associations sit behind it.
✓Start with the buyer question and captured AI response.
✓Compare the brands and sources associated with the answer.
✓Use the evidence to choose what your team will improve.
✓Track again after your changes go live.
Investigation pathEvidence → decision
Question
What are buyers asking?Prompt Analysis→
Observed answer
Who appears, and how?Brand & competitor visibilitySource landscapeWhich owned, earned and competitor domains appear among captured citations?
Association diagnosisDoes AI recognize the brand for the situations and categories it wants to win?
How it works
Track. Diagnose. Act. Track again.
Lumina makes the evidence visible. Your team decides what to change, publishes the work, and returns to the same measurements to observe what changed.
02 / DIAGNOSE
Inspect the evidence
Review responses, visibility, sources, competitors and associations across the tracked set.
03 / ACT
Your team makes changes
Use the findings to guide content, technical, proof or source work in your own workflow.
04 / TRACK AGAIN
Measure what moved
Run the prompts again and compare the new observations with earlier results.
Lumina tracks and diagnoses. It does not make or publish optimization changes for you.
Anonymized customer examples
Find the cause. Choose the response.
Two teams used Lumina to investigate visibility gaps, make changes themselves and track the results. These anonymized examples describe changes observed after each team implemented its own work.
Local B2B business · copier rental
Visibility fell after a DNS change.
The team wanted to know whether buyers could find them when researching copier rental options through AI.
Tracked setAbout 50 prompts
ObservationWeekly · 5 platforms
DiagnosisVisibility dropped across platforms after a Cloudflare DNS change. Further investigation found AI bots were being blocked.
Team actionThey fixed bot access, then identified content gaps against a rising competitor and published pages to address them.
Observed nextTracking showed visibility recovering within two weeks of fixing bot access. Later tracking showed gains against the competitor after the new pages.
BaselineVisibility present across platforms
DropVisibility declined after DNS change
Bot access fixedRecovery observed within two weeks
Content workCompetitor gains tracked later
Customer-reported sequence of events. Lumina tracked the results; the customer implemented the changes. Observed changes do not establish causation.
Property developer · anonymized
Known by project name. Missing by location.
The team wanted to know whether prospective buyers encountered its developments while researching local areas and property types.
Tracked set125 prompts
ObservationAbout 1 month after pages
DiagnosisThe brand appeared for prompts naming its township, but was much less visible for broader location-led searches. Third-party property pages were often cited, sometimes with outdated details.
Team actionThe team added location-specific information and published a detailed project highlights page with updated facts.
Observed nextThey reported broader location-prompt visibility. Across all tracked prompts, their website had the highest citation count, citation presence and citation share.
BaselineProject-name visibility, weaker area visibility
DiagnosisThird-party pages cited more often
Pages publishedLocation details and project highlights updated
After about a monthBroader visibility and owned-site citation lead reported
Customer-reported sequence of events. Lumina tracked the results; the customer implemented the changes. Observed changes do not establish causation.
The evidence layers
Explore what sits behind the answer.
Move from the aggregate trend to the prompt, source, competitor or association that helps explain it.
01 / PROMPTS
Inspect the actual questions
See tracked prompts, captured answers, brand mentions, competing brands and citations.
Question → AnswerExplore Prompt Analysis ↗02 / COMPETITORS
Find where others appear
Compare brands across your tracked questions and identify where competitors show up more often.
Brand → ComparisonExplore Competitor Analysis ↗03 / SOURCES
Explore citation patterns
Review captured sources associated with answers, including owned, earned and competitor domains.
Answer → SourcesExplore Source Intelligence ↗04 / POSITIONING
See how AI describes you
Compare descriptors found in responses with the language your team wants associated with the brand.
Language → PositionExplore Brand Positioning ↗05 / NARRATIVE AUDIT
Test intended associations
Use the association workflow to examine brand recognition, discovery, differentiation and misconceptions.
Association → EvidenceExplore Narrative Audit ↗06 / SUB-ENTITIES
Look beyond the parent brand
Track products, services, locations and sub-brands as distinct parts of your visibility picture.
Brand → EntitiesExplore Sub-Entity Map ↗Who uses Lumina
For teams doing the work.
Self-serve tracking and diagnosis for people who need to investigate what AI search is showing and decide what to do about it.
In-house SEO & AEO teams
Monitor buyer questions and investigate where visibility is moving.
Brands & marketing teams
Understand how AI presents your brand, products and places.
Freelance AEO consultants
Bring prompt-level evidence and comparisons into client work.
Agencies and specialists
Track changes and use findings to guide work delivered by your team.
Simple, usage-based pricing
Pay for the checks you run.
Self-serve access with pay-as-you-go credits. No subscription. Credits do not expire.
Estimate your checks
Prompts × platforms × runs = checks
checks × US$0.02 = cost
Example only: 25 prompts × 5 platforms × 4 runs = 500 checks, or US$10. A check is one prompt run on one supported AI platform.checks × US$0.02 = cost
Starting balance
US$0.02 / check
Buy credits when you need them and use them across Lumina’s self-serve tracking and diagnosis features.
- US$10 minimum purchase
- 500 checks at the minimum
- Pay as you go
- No recurring subscription
- Credits do not expire
A few useful answers
Know what you’re measuring.
How is Lumina different from rank tracking?
Rank tracking measures positions in search results. Lumina tracks selected buyer questions across supported AI search surfaces and lets your team inspect answers, mentions, competitors, citations, associations and changes over time.
Does Lumina optimize my website or content?
No. Lumina is self-serve tracking and diagnosis software. It helps your team investigate visibility patterns and decide what to work on. Your team implements changes and uses Lumina to track again.
Which AI platforms can I track?
Selected prompts can be tracked across ChatGPT, Google Gemini, Perplexity, Google AI Mode and Google AI Overviews. Coverage and answer availability vary by platform and prompt.
Can Lumina guarantee that AI will mention my brand?
No. Lumina measures and diagnoses observed AI responses. It cannot control how third-party systems generate answers or guarantee that a brand will be mentioned, cited or recommended.
How should I interpret changes?
AI answers can vary by platform and time. Compare the tracked prompts and settings over a defined period, inspect the underlying responses and citations, and treat changes as observed measurements—not a guarantee that one action caused a result.
Do credits expire?
No. Purchased credits do not expire.
Your next visibility question
See where AI includes your brand—and what’s shaping the answer.
Start with the buyer questions that matter. Track the responses, investigate the evidence and return after your team makes changes.